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Head of Marketing

Toongether-Webcomic Creation Community App

(April 2024-Present)

• Grew platform from 20 to ~20k users in >6 months 

• Went from 1 DAU to 1k DAU in >6 months

• Utilized Gen AI to create assets for the platform 

• Ran the community to help with retention

• Grew a live stream audience 

• Grew a discord into an active community 

• Created videos which had on aver 3k views and 10-15% engagement rate

• A/B tested different organic methods to use for growth 

• Ran the paid media

• Created the entire brand; name, colors, font type, and brand voice

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Senior Performance Management Specialist/ Business Operations Lead

Creadits- Global Marketing Agency specializing in CGI, Game Capture, and Video Game Marketing. Clients including 240 of the top 300 Video Game Studios

(Aug 2022 - Aug 2023)

• Utilize data analytics to optimize creatives for clients.

• Build effective marketing strategies through intensive client relations.

• My clients saw at least 25% engagement increases within the first month of running campaigns

• My clients had positive ROI and customer basis grew by about 40% over the entire life of the campaigns

• Negotiated new contracts leading to overall greater revenue for our company

Key Achievements: Launched several multi-million dollar campaigns including Webtoon, RIOT, Behaviour, Niantic, EA, King, Tencent, and more. Created UGC/Influencer programs. Launched global initiatives. Strategically planned everything from STB, creatives, budgeting, contracts, and data analytics. Created a new organizational platform that allowed creatives to be easily accessible and changed for other campaigns if need be.

 

Marketing Specialist

Shotcall- Video Game Influencer Social Media Network. Specialized in promoting video games, influencers, and the monetization of video game content creation

(Sep 2021 - Aug 2022)

• Handled full-service marketing

• Signed on Actors, Musicians, and Influencers to provide marketing for the application launch

• Created all marketing creatives including graphics, 3D video, videography, copy, and strategy.

• Utilized Demand Generation B2B marketing for our product

Key Achievements: Creating and growing a new brand and product which lead to a 70% retention rate after download. Using influencers to play games and sell the app. Utilized organic and paid social content as well as UGC with video game content creators. Created all brand marketing including 3D video, graphics, and videography that lead to higher retention rates. Had a very small budget but kept up with all trends and current marketing strategies.

 

CMO

Momnoms- Global Marketing Agency specialization in video games, food, and high fashion. Worked with 40 video game studios around the world, high end restaurants in the San Francisco Bay Area, and several fashion magazines and designers

(Nov 2011 - Aug 2022)

• Founded a full-service marketing agency specializing in video game marketing, business development, growth marketing, leadership, design, and editing.

• My teams were able to offer positive ROI to our clients

• My clients saw positive retention rates of about 40% higher than without the campaign strategies

• Handled all aspects of the business from contracts to negotiations and signing on new contractors depending on needs

Key Achievements: Growing a business with multiple clients and campaigns, giving the clients an average of 25% increased engagement rates. Ran teams for each account, ran business development, set up one of the first Influencer talent agencies in tech. Worked with global studios on several video game launches. Hired and trained all creative personal in the latest technology. Was keynote speaker for several conventions speaking on the emerging marketing trends and how to keep up with demand.

 

Associate Marketing Director

Wolberg-Michaelson- San Francisco Bay Area Technical Recruiting Agency specializing in finding talent for the top 100 tech companies in the Bay Area and Silicon Valley

(Feb 2010-Nov 2011)

• Created the first full fledged marketing team for the company

• Lead the initiative on brand design and marketing strategy

• Created graphics and motion video for several campaigns

• Lead a team of 10 people

• Cross collaborated with the rest of the company to make sure the brand voice stayed on point

Key Achievements: Customer growth of over 60% in one year, customer retainment went up 40%, created events that allowed for more business contracts to be signed for Wolberg-Michaelson.